5 Powerful Copy-writing words to Convince a Client

5 Powerful Copy-writing words to Convince a Client

Things have changed in the decades since Peter Drucker asserted that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

While that underlying sentiment remains true, the methods for understanding and reaching customers have transformed dramatically with the advent of digital media and the internet. With so much competition, so much content, and so much noise, no product or service is going to sell itself.

Building an effective pipeline requires increasingly cohesive efforts between sales and marketing.

“The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales need to know more about marketing, and we all need to know more about our customers.” — Jill Rowley

“The 1 key to success in today’s sales environment is speed. The salesperson who delivers the most valuable information to their customer or prospect first wins the game.” — Dave Orrico

The words are very powerful and there are words used in the English Language that can be great tools for marketing campaigns.

Becoming a copywriter the main primary goal is to convince a client that will buy your offer immediately or book to know more about your services.

No one will start a business and expected not to make sales at all because the dream of every businessman today is to multiple his sales instantly.

Talking about words in the English Language there are common words copywriting uses to buy their client I will be sharing in this article below.


To present (a person) to another so as to make acquainted. To bring (a person) to first knowledge or experience of something: to introduce someone to skiing. To create, bring into notice, use, etc., for or as if for the first time; institute: to introduce a new procedure — Dictionary.com

When it comes to copywriting the word “Introducing” is a powerful marketing word for a sales copy campaign because when writers use the word Introducing that means the company is trying to create a new product or samples for their customers. Introducing can also be used in buying a client that has been searching for a new product to buy from the company. “Introducing” makes the company looks special in their sales marketing too.

2. Because

According to Cambridge Dictionary, define Because as a word used before giving a short reason or explanation, especially when you think the reason or explanation is obvious or you do not want to explain more

Because is the powerful word used to give out a reason in a sale copy for a marketing campaign. The word Because is a common word in the English language but super in sales marketing. Because can also act as a method that creates an impact in the mind of your client.


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3. Satisfaction

When you heard about satisfaction what comes into your mind, satisfying someone’s wishes or happiness. Well is great to say but according to Your Dictionary — Satisfaction is giving of something in order to release oneself from, or to satisfy, some outstanding obligation, be it legal or moral. Satisfaction requires the giving of one thing for another and should be distinguished from performance, which requires only the promising to give something. Also, payment in full is done to fulfill a contractual obligation or debt.

When it’s come to marketing — Satisfaction has a great role to play because it helps a marketing campaign to flow very well.

For an example

Mr. Emeka is a marketing agency that helps startups to grow in the digital space. One day Mr. Emeka meets a client that needs someone that will grow his business. After several discussions, Mr. Emeka was able to buy the client biding and started his job. A week after the client invite Mr. Emeka to his office and started thanking him for a successful work down.

4. Guarantee

A pledge, usually in writing, is given by a company to any customers that something is of specified quality, content, benefit or that it will provide satisfaction or will perform or produce in a specified manner. A guarantee also outlines what will happen should the buyer not be satisfied with his purchase.

When you’re casting about ways to boost customer service, don’t neglect product or service guarantees. Guarantees are one of the most powerful marketing statements you can make, especially for new companies.

While helping to build customer loyalty, guarantees also lead to excellent feedback. Customers demanding guarantee payouts point directly to weaknesses in the system. And while you may have to pay to make things right for disgruntled customers, in return, you’ll be purchasing invaluable information about where things are going wrong.

5. Promotion

A business person has to keep on thinking almost all the time. He has to think not only about the profit and loss of his business but also about expanding the business. Businesses have to keep on growing in order to stay in the competition for a long time. The growth is only possible when a business is getting more return for its efforts than the amounts it is spending. When a business is in running condition it is easy to do an analysis on what’s working for it and what’s not working. With this data, you can create new promotions.

Promotions are the attractive offers that businesses offer to their customers only for a limited time. During this limited period, the company has to tie some goals and targets to its efforts. A business cannot run a promotion without setting targets. Even if a promotion is launched without a particular aim, the businesspersons will never know how successful the promotion is. It has to be mentioned here that businesses have to repeat their promotions and they can only do so when they know what promotions were most productive for them.

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